Articles with Tag ‘fundraise’

Ideas For Taking Your Fundraising To The Next Level

Wednesday, July 20th, 2011



You’ve done your homework.  You know your pitch.  You believe in your mission, and understand the reasons donors give your organization.  Even so, you may feel that your fundraising has plateaued… that you’re stuck in a rut or missing out on key giving opportunities.  Many times, you may simply feel a sense of malaise – that no matter how much you try, you aren’t leveling up.

Today, we offer you ten great ideas for powering back on, and taking your fundraising game to a whole new level:

1.  Turn off the Computer and Pick up the Phone

The next time you are getting ready to send out an e-mail, I want you to stop – turn off the computer – and pick up the phone.  Instead of e-mailing that donor, prospect, board member or community leader, pick up the phone and call.  It’s far more personal and has lasting positive effects on the relationship.

2.  Join a New Networking Organization

Running out of new people to talk with about your organization?  Join a new networking group.  It could be a local chamber of commerce, the Kiwanis club, your college alumni association, a business group… whatever it is, join and start going to meetings to connect with more people.

3.  Jump on Social Networks with Renewed Vigor

You may have started that Twitter account, LinkedIn Group or Facebook company page with the best of intentions, but as time went on, your interest may have waned, you got discouraged, or simply stopped participating.  Now is the time to reengage! 

4.  Visualize Your Donor Efforts

Follow these tips to visualize your major donor fundraising efforts.  It will help you see where your donors and prospects are in your overall process.

5. Listen to Your Staff and Volunteers

When was the last time you asked for – and listened to – new fundraising ideas from your staff and volunteers?  Get them into the room and ask them for ideas: What should we try?  Who should we talk to?  What can I do to help you?

6.  Take Your 5 Smallest Donors Out to Lunch

Everyone takes their biggest donors out to networking lunches – and you should too – but have you thought about taking your 5 smallest donors out to lunch?  You know, those old ladies who give $50 a year to your annual appeal or those young professionals right out of college who give $25 because they saw an ad for your organization online?  Call ‘em up, take ‘em out to lunch, and see what motivates them to give.  Maybe they could give more?  Maybe they have friends who would want to give?  Maybe they will just be shocked that you called… It was only $25 after all!

7.  Take 5 Peers Out to Lunch

Yes, another great lunch-related tip.  This time, find 5 peers you respect, folks who work in similar jobs to you, but who aren’t competitors (is there such a thing as a non-profit competitor?  You’d say no in public, but privately, you’d say yes!) and ask them if you can buy them lunch to hear about how they raise money, how they find new prospects, etc.  End result = new ideas and a new contact.

8.  Launch One New Initiative

Step outside the box and take a couple of days to launch a new fundraising initiative.  Do lots of direct mail but never tried asking through email?  Give it a shot!  Don’t have a planned giving program?  Get one started!  Talked about doing prospecting mail, but never pulled the trigger?  Now is the time to do it!

9.  Spend the Day in the Field

Nothing is more invigorating, or leads to more insights, then spending a day away from fundraising working in the field with your program staff.  If you are fundraising for a school, spend a day helping tutor kids for one of the teachers.  If you are working with a homeless shelter, spend a day serving meals and cleaning up after.  Get reconnected with the mission, and get reenergized.

10.  Cold Call (But Don’t Cold Ask)

Seriously… It’s like a splash of cold water in your face.  Shocking, confusing, a little scary, but oddly refreshing.  Make a list of 5-10 people you wish you knew.  Find their phone numbers (or the main switchboards at their companies) and call them.  Introduce yourself.  Ask them out to breakfast.  Don’t make an ask over the phone.  Don’t try to sign them up for your walk or get them to commit to a tour.  Just try to get them to meet you to hear more.  You may get one that says yes.  You may not… Either way, you’ll refine your pitch, think of new ways to present your organization, and feel really, really confident when you go back to calling warm contacts.

How To Build a Fundraising Network

Wednesday, July 13th, 2011

While most non-profits, schools, and churches utilize some form a fundraising network, few know that they do, and even fewer know how to deliberately build a fundraising network from scratch.  Strong and sustainable fundraising networks are one of the biggest keys to becoming a super-successful fundraising organization.

What is a fundraising network?

A fundraising network is a group of people who have committed to raise money on behalf of an organization or charity.  Some common examples are finance committees, development committees, or young professional’s fundraising groups.  Many organizations have multiple… or even dozens of… fundraising networks working for them, all of which combine to form one gigantic network that raises a lot of money on behalf of a charity.

Why are fundraising networks important?

Fundraising networks are important because they allow you to multiply your fundraising efforts.  Instead of asking just one person for just one donation, by building a fundraising network you can ask one person to fundraise on your behalf, thus turning one ask into several, or even into hundreds, depending on the skill of your network members.

How do I set up a fundraising network or networks?

At their most basic, a fundraising network is simply a committee of people who agree to raise money for you.  You build your first network by calling your contacts, just like you would if you were calling to ask for money, but instead of asking for a donation, you ask them to join your group / network.

Before making calls and forming your committee, there are three key questions you need to answer.  First, how much will you ask each person to raise?  Second, what type of committee is this?  Is this a general finance or development committee, open to everyone who agrees to raise money on our behalf?  Or is this a specialized group, such as Seniors Supporting the SPCA, Real Estate Developers for the United Way, or the Young Professionals Committee of the Catholic Charities Campaign?

Who should be on my fundraising committees?

Remember – the purpose of a fundraising network is to raise money.  You’ll want to ask people who you suspect have relatively large contact networks (“big rolodexes”), and who are willing to introduce those contacts and open up those rolodexes to your non-profit organization.  As you make your calls and invite your prospects to join, make it clear that this is a fundraising committee, and that each person will be asked to take a leadership role in the non-profit’s fundraising efforts.

What should I offer members of my network?

While people who agree to serve as part of your fundraising network will generally do so because they either believe strongly in the organization or want to support you personally (or both), it is often a good idea to offer a “benefits package” to your committee members, just to let them know how important their work is.  Such benefits can include tickets to events, special lapel pins, regular seminars or meetings with community leaders, a special e-mail newsletter, recognition in your organizations annual report, etc.

What can my fundraising networks do for me?

The answer is… a lot!  The members of your fundraising networks can raise money, hold events (both ask and non-ask “get to know us” events), send out fundraising letters, sell tickets to your organization’s large events, find new members for your network, generate publicity and buzz, and lots more.

In short, building good, relationship-driven fundraising networks is a key task for any charitable organization, school, church, or other group that is looking to raise money to support its activities