Articles with Tag ‘charitable’

Ideas For Taking Your Fundraising To The Next Level

Wednesday, July 20th, 2011



You’ve done your homework.  You know your pitch.  You believe in your mission, and understand the reasons donors give your organization.  Even so, you may feel that your fundraising has plateaued… that you’re stuck in a rut or missing out on key giving opportunities.  Many times, you may simply feel a sense of malaise – that no matter how much you try, you aren’t leveling up.

Today, we offer you ten great ideas for powering back on, and taking your fundraising game to a whole new level:

1.  Turn off the Computer and Pick up the Phone

The next time you are getting ready to send out an e-mail, I want you to stop – turn off the computer – and pick up the phone.  Instead of e-mailing that donor, prospect, board member or community leader, pick up the phone and call.  It’s far more personal and has lasting positive effects on the relationship.

2.  Join a New Networking Organization

Running out of new people to talk with about your organization?  Join a new networking group.  It could be a local chamber of commerce, the Kiwanis club, your college alumni association, a business group… whatever it is, join and start going to meetings to connect with more people.

3.  Jump on Social Networks with Renewed Vigor

You may have started that Twitter account, LinkedIn Group or Facebook company page with the best of intentions, but as time went on, your interest may have waned, you got discouraged, or simply stopped participating.  Now is the time to reengage! 

4.  Visualize Your Donor Efforts

Follow these tips to visualize your major donor fundraising efforts.  It will help you see where your donors and prospects are in your overall process.

5. Listen to Your Staff and Volunteers

When was the last time you asked for – and listened to – new fundraising ideas from your staff and volunteers?  Get them into the room and ask them for ideas: What should we try?  Who should we talk to?  What can I do to help you?

6.  Take Your 5 Smallest Donors Out to Lunch

Everyone takes their biggest donors out to networking lunches – and you should too – but have you thought about taking your 5 smallest donors out to lunch?  You know, those old ladies who give $50 a year to your annual appeal or those young professionals right out of college who give $25 because they saw an ad for your organization online?  Call ‘em up, take ‘em out to lunch, and see what motivates them to give.  Maybe they could give more?  Maybe they have friends who would want to give?  Maybe they will just be shocked that you called… It was only $25 after all!

7.  Take 5 Peers Out to Lunch

Yes, another great lunch-related tip.  This time, find 5 peers you respect, folks who work in similar jobs to you, but who aren’t competitors (is there such a thing as a non-profit competitor?  You’d say no in public, but privately, you’d say yes!) and ask them if you can buy them lunch to hear about how they raise money, how they find new prospects, etc.  End result = new ideas and a new contact.

8.  Launch One New Initiative

Step outside the box and take a couple of days to launch a new fundraising initiative.  Do lots of direct mail but never tried asking through email?  Give it a shot!  Don’t have a planned giving program?  Get one started!  Talked about doing prospecting mail, but never pulled the trigger?  Now is the time to do it!

9.  Spend the Day in the Field

Nothing is more invigorating, or leads to more insights, then spending a day away from fundraising working in the field with your program staff.  If you are fundraising for a school, spend a day helping tutor kids for one of the teachers.  If you are working with a homeless shelter, spend a day serving meals and cleaning up after.  Get reconnected with the mission, and get reenergized.

10.  Cold Call (But Don’t Cold Ask)

Seriously… It’s like a splash of cold water in your face.  Shocking, confusing, a little scary, but oddly refreshing.  Make a list of 5-10 people you wish you knew.  Find their phone numbers (or the main switchboards at their companies) and call them.  Introduce yourself.  Ask them out to breakfast.  Don’t make an ask over the phone.  Don’t try to sign them up for your walk or get them to commit to a tour.  Just try to get them to meet you to hear more.  You may get one that says yes.  You may not… Either way, you’ll refine your pitch, think of new ways to present your organization, and feel really, really confident when you go back to calling warm contacts.

Americans Keep Giving Despite Hard Times

Friday, January 15th, 2010

Despite the weak economy and tight household budgets, 97% of Americans polled by the Tiller Social Action Survey continue to believe that it is important to contribute to charity.

Eighty percent of respondents said their charitable donations this year will be the same or more than what they gave away last year, according to a survey issued last week.

“It is clear that consumers remain very charitable, and that is in the face of the worst economy in 60 years,” said Rob Densen, founder and chief executive officer of New York City-based Tiller, a consulting firm that specializes in advocacy marketing programs.

But for many Americans, giving is just the beginning. Tiller also found that Americans are paying closer attention to how their charitable dollars are spent. Among those who made charitable donations this year, 51% say that the operating efficiency of charities they support is more important than a year ago, and 44% said it was the same.

Also, 53% of Americans check a charity’s operating efficiency at least occasionally. (To do so, they an look at an organization’s annual report or go to CharityNavigator.org, Guidestar.org or similar rating websites.) Notably, 19% of Americans say they always check a charity’s efficiency, up substantially from 12% in Tiller’s 2006 survey.

Advisors can glean two things from the surve,even if the survey is not focused on respondents’ relationship with their advisors, according to Densen. First, clients want to be sure that they are getting advice that aligns with their charitable interests. Advisors who can help clients give money away in the most tax-efficient manner possible have a competitive advantage. Any advice that allows a client to have more impact with their dollars, matters, Densen said.

Second, advisors should take another look at their own and their firms’ civic involvement. Clients are looking for advisors whose share their desire to be benevolent, Densen said. Good works are one way to demonstrate how much the advisor knows and cares about his or her community. “There is a subtext to all of this,” he said. “Give back. Be visible, because the client is watching. For some clients, the scorecard is not entirely about money.”

Conducted online between November 27 and December 2, the survey gathered responses from 1,000 Americans.