Articles with Tag ‘business’

Ideas For Taking Your Fundraising To The Next Level

Wednesday, July 20th, 2011



You’ve done your homework.  You know your pitch.  You believe in your mission, and understand the reasons donors give your organization.  Even so, you may feel that your fundraising has plateaued… that you’re stuck in a rut or missing out on key giving opportunities.  Many times, you may simply feel a sense of malaise – that no matter how much you try, you aren’t leveling up.

Today, we offer you ten great ideas for powering back on, and taking your fundraising game to a whole new level:

1.  Turn off the Computer and Pick up the Phone

The next time you are getting ready to send out an e-mail, I want you to stop – turn off the computer – and pick up the phone.  Instead of e-mailing that donor, prospect, board member or community leader, pick up the phone and call.  It’s far more personal and has lasting positive effects on the relationship.

2.  Join a New Networking Organization

Running out of new people to talk with about your organization?  Join a new networking group.  It could be a local chamber of commerce, the Kiwanis club, your college alumni association, a business group… whatever it is, join and start going to meetings to connect with more people.

3.  Jump on Social Networks with Renewed Vigor

You may have started that Twitter account, LinkedIn Group or Facebook company page with the best of intentions, but as time went on, your interest may have waned, you got discouraged, or simply stopped participating.  Now is the time to reengage! 

4.  Visualize Your Donor Efforts

Follow these tips to visualize your major donor fundraising efforts.  It will help you see where your donors and prospects are in your overall process.

5. Listen to Your Staff and Volunteers

When was the last time you asked for – and listened to – new fundraising ideas from your staff and volunteers?  Get them into the room and ask them for ideas: What should we try?  Who should we talk to?  What can I do to help you?

6.  Take Your 5 Smallest Donors Out to Lunch

Everyone takes their biggest donors out to networking lunches – and you should too – but have you thought about taking your 5 smallest donors out to lunch?  You know, those old ladies who give $50 a year to your annual appeal or those young professionals right out of college who give $25 because they saw an ad for your organization online?  Call ‘em up, take ‘em out to lunch, and see what motivates them to give.  Maybe they could give more?  Maybe they have friends who would want to give?  Maybe they will just be shocked that you called… It was only $25 after all!

7.  Take 5 Peers Out to Lunch

Yes, another great lunch-related tip.  This time, find 5 peers you respect, folks who work in similar jobs to you, but who aren’t competitors (is there such a thing as a non-profit competitor?  You’d say no in public, but privately, you’d say yes!) and ask them if you can buy them lunch to hear about how they raise money, how they find new prospects, etc.  End result = new ideas and a new contact.

8.  Launch One New Initiative

Step outside the box and take a couple of days to launch a new fundraising initiative.  Do lots of direct mail but never tried asking through email?  Give it a shot!  Don’t have a planned giving program?  Get one started!  Talked about doing prospecting mail, but never pulled the trigger?  Now is the time to do it!

9.  Spend the Day in the Field

Nothing is more invigorating, or leads to more insights, then spending a day away from fundraising working in the field with your program staff.  If you are fundraising for a school, spend a day helping tutor kids for one of the teachers.  If you are working with a homeless shelter, spend a day serving meals and cleaning up after.  Get reconnected with the mission, and get reenergized.

10.  Cold Call (But Don’t Cold Ask)

Seriously… It’s like a splash of cold water in your face.  Shocking, confusing, a little scary, but oddly refreshing.  Make a list of 5-10 people you wish you knew.  Find their phone numbers (or the main switchboards at their companies) and call them.  Introduce yourself.  Ask them out to breakfast.  Don’t make an ask over the phone.  Don’t try to sign them up for your walk or get them to commit to a tour.  Just try to get them to meet you to hear more.  You may get one that says yes.  You may not… Either way, you’ll refine your pitch, think of new ways to present your organization, and feel really, really confident when you go back to calling warm contacts.

Five Elements of a Successful Silent Auction

Friday, July 1st, 2011

Silent Auctions are great add-ons to many types of special events. You can offer a variety of auction items and your attendees can view and bid on items anytime during the event. Silent auctions are quite flexible since you can offer just a dozen high quality items up to hundreds.

Before planning your silent auction though, be sure that you have covered all five of these must-haves:

1. A Goal

There are many books related to goal setting and why it’s important for personal and professional success. Goal setting is just as important when planning a fundraiser. This includes setting goals for the number of attendees, your overall dollars raised and of course goals just for the silent auction.

Decide how many auction items that you want to put on display for bidding. Often it is best to put items into prize bundles or gift baskets, so while you may have 40 donations, those might be bundled into 25 auction items. It just depends on how many and what type of items have been received.

2. Bidders

You must have people attend the event in order to get bidders for your auction. It is best to have a whole committee or “go-to” person in charge of publicity and getting RSVPs for the event. Then the silent auction committee can focus on obtaining items and preparing for the auction.

3. Attractive Auction Items

Auction items get bids when they appeal to the interest of the attendees and the bid matches their pocketbook.

With the exception of events that are theme-based such as art auctions, the silent auction should have a wide variety of items. When there are items that appeal to a broad range of interests from wine gift baskets, to travel, sports tickets, and everything in between, there’s a better chance of attendees finding items to bid on.

You may get some donations of items that have a very limited audience. For example, gift certificates to a tanning salon only appeal to people who go to tanning salons. Consider putting something with limited interest in a bundle of items or asking the donor for an alternate item.

4. Items at Variety of Prices

Consider your audience and how much money they would likely be willing to spend on an auction item. Are they likely to bid $5,000 on a travel package? Or should most of your items be in the $25-$100 value range?

This is something that you’ll have to decide based on your demographics, the type of event, and the experience you’ve had with other fundraisers for your group.

In most cases there should be a variety of types of items that fill a range of values. Then attendees are more likely to find something they are interested in at a price they can afford.

You can also use add-on fundraisers like raffles and grab bags to appeal to all interests and give everyone a chance to take something home.

5. Volunteer Support

While silent auctions are good fundraisers because they are low cost, they do require some leg work. Getting the auction items donated, sorted, and displayed can take quite a bit of time so volunteers are essential. The actual number of volunteers needed depends on how large the auction is going to be.

It is recommended that you have at least two Auction Captains to oversee the main parts of hosting a silent auction – getting items and auction set up/operation. These Captains can be staff persons or volunteers. Then additional volunteers can report to the Captains to help them get everything done.