Articles with Tag ‘budget’

Americans Keep Giving Despite Hard Times

Friday, January 15th, 2010

Despite the weak economy and tight household budgets, 97% of Americans polled by the Tiller Social Action Survey continue to believe that it is important to contribute to charity.

Eighty percent of respondents said their charitable donations this year will be the same or more than what they gave away last year, according to a survey issued last week.

“It is clear that consumers remain very charitable, and that is in the face of the worst economy in 60 years,” said Rob Densen, founder and chief executive officer of New York City-based Tiller, a consulting firm that specializes in advocacy marketing programs.

But for many Americans, giving is just the beginning. Tiller also found that Americans are paying closer attention to how their charitable dollars are spent. Among those who made charitable donations this year, 51% say that the operating efficiency of charities they support is more important than a year ago, and 44% said it was the same.

Also, 53% of Americans check a charity’s operating efficiency at least occasionally. (To do so, they an look at an organization’s annual report or go to CharityNavigator.org, Guidestar.org or similar rating websites.) Notably, 19% of Americans say they always check a charity’s efficiency, up substantially from 12% in Tiller’s 2006 survey.

Advisors can glean two things from the surve,even if the survey is not focused on respondents’ relationship with their advisors, according to Densen. First, clients want to be sure that they are getting advice that aligns with their charitable interests. Advisors who can help clients give money away in the most tax-efficient manner possible have a competitive advantage. Any advice that allows a client to have more impact with their dollars, matters, Densen said.

Second, advisors should take another look at their own and their firms’ civic involvement. Clients are looking for advisors whose share their desire to be benevolent, Densen said. Good works are one way to demonstrate how much the advisor knows and cares about his or her community. “There is a subtext to all of this,” he said. “Give back. Be visible, because the client is watching. For some clients, the scorecard is not entirely about money.”

Conducted online between November 27 and December 2, the survey gathered responses from 1,000 Americans.

Bowling Green Salvation Army surpasses goal

Monday, January 4th, 2010

It was the season for giving as The Salvation Army in Bowling Green surpassed its goal for its red kettle fundraiser.

This year, the Bowling Green organization collected $126,000 – its goal was $100,000. Shoppers gave 35 percent more money than they did last year, Salvation Army Maj. Ed Binnix said.

“A bad economy usually translates into good kettles because everybody knows somebody who’s hurting,” he said.

Binnix also attributed increased donations to his bell ringers – some workers sang or played instruments, which draws more people to the kettle, he said.

And the fundraiser got a boost closer to Christmas, he said.

“On Christmas Eve, there’s this sense of relief among people,” he said. “They’re finalizing their shopping … they look at the bell ringer at that point and go, ‘Why not?’ ”

During the holidays, the organization also operates its Angel Tree drive – residents adopt children from low-income families and buy Christmas gifts for them.

This year about 3,500 to 3,800 children participated in the program – about 40 to 50 children did not get adopted.

“That’s including those (gifts) that did not get turned back in,” Binnix said. “We filled their orders as best we could; I think most everybody got taken care of.”

This year, several teenagers were not adopted. As children grow older, they ask for more expensive items and they begin wearing adult-sized clothes, which cost more money.

“The last angels on the trees almost all are teenagers because people realized, ‘I can’t afford to purchase those kinds of clothes,’ ” he said. “People are struggling to afford clothes for themselves.”

Now, Binnix is planning his budget for the year. It’s too early to predict how much money the organization will have in its upcoming budget, he said, but the red kettle fundraiser makes up about 20 percent of the overall budget.

Binnix also is counting funds raised through mailed donations. The Salvation Army sends letters to donors, asking them to support the organization. During its Thanksgiving campaign, the organization raised $32,000, he said.

“Anybody who received one of those, please don’t treat that as junk mail,” he said. “The help is very much needed; our work goes on year-round.”

The organization also continually collects food for its pantry. Workers box food and send it to needy families. They also prepare and serve food at The Salvation Army.

About 16 teenagers from two local churches volunteered Tuesday at The Salvation Army, stuffing boxes with food.

A youth group from Seventh Street Baptist Church regularly volunteers at The Salvation Army. They packaged food Tuesday “to help out the community for people that don’t have stuff like we do,” said LaJustin Scgers, 15, of Bowling Green. “We don’t want anyone to be without.”

Another group from Eastwood Baptist Church helped pack boxes and count food inventory.

“It’s a good opportunity to spend time together for a good cause,” said Rachel Edwards, 15, of Bowling Green.

Deshawna Maxey, inventory and food bank coordinator for The Salvation Army, said the amount of donated food has quadrupled in the past two years.

“That’s the heart and soul of what they do at The Salvation Army,” she said. “More people are seeing there’s absolutely a need in the community for services like this.”